Hoshimachi Suisei Establishes Personal Agency “Studio STELLAR” While Remaining in hololive, Sets Sights on Tokyo Dome

VTuber Hoshimachi Suisei from hololive has announced the establishment of her personal agency, “Studio STELLAR,” during her 8th anniversary livestream titled “Major Announcement LIVE,” sending shockwaves across the VTuber community. The broadcast reached a peak concurrent viewership of 155,000, with over 230,000 live chat messages.

What is Studio STELLAR?

Studio STELLAR is a newly established agency created by Hoshimachi Suisei to further expand her activities as an artist. Moving forward, areas such as music releases, regular streaming, media appearances, merchandise sales, and fan club management will be primarily operated through this new entity. Meanwhile, her day-to-day management will be handled by NERD Inc.

Alongside the announcement, Suisei also unveiled a complete redesign of her personal logo. While retaining elements of her previous style, the new design emphasizes a modern aesthetic and reflects her strong and unwavering inner determination.

Hoshimachi Suisei

Rather than creating a VTuber agency, Studio STELLAR is more like a creative organization where I can pursue what I truly want to do, almost like a secret base.

星街すいせい

星街すいせい Official Site バーチャルアイドル「星街すいせい」オフィシャルサイト。 いつか東京ドームでライブをすることを夢見て活動している。

NERD Inc. is an artist management company established with investment from COVER Corp. Its CEO, Masaki Takahashi, previously served as a product manager at the well-known Japanese entertainment company TOY’S FACTORY. In addition to Suisei, NERD’s roster includes the creative team “Mimicry Meta,” known for producing the “BIBBIDIBA” music video, music producer TAKU INOUE, and photographer Masato Yokoyama.

Relationship with hololive Remains Unchanged

Following the announcement, many fans initially feared that Suisei might be leaving hololive. However, her affiliation with the group remains unchanged. COVER Corp. stated that Suisei will continue her activities as a hololive member, including collaborations with fellow talents. Merchandise planning and event appearances will also continue under mutual agreement, viewing this development as an important step toward elevating VTubers into a more widely recognized cultural phenomenon.

Hoshimachi Suisei

I will continue my activities as Hoshimachi Suisei from hololive, and I’ll do my best to take part in collaborations and group concerts with other members.

Alongside the agency launch, Suisei announced her largest tour to date, “HOSHIMACHI SUISEI ARENA TOUR 2026 ‘Once Upon a Stellar.’” The tour will take place in the second half of 2026 across four cities: Yokohama, Kobe, Nagoya, and Fukuoka. Her ultimate goal, as she openly stated, is to perform at the Tokyo Dome.

Additionally, Midnight Grand Orchestra, a music project formed by Suisei and producer TAKU INOUE, will hold its second live concert, “Project: Allegro,” on February 11, 2027, at Makuhari Messe.

Hoshimachi Suisei

I will continue being myself, moving forward together with everyone, taking on new challenges and exploring worlds we have yet to see.

A New Chapter in the VTuber Business Model

Suisei’s move may represent one of the most significant evolutions in the VTuber business model to date. From starting as an independent VTuber, joining hololive, performing at Nippon Budokan, and now establishing her own agency while remaining within hololive, each step has carried a strong sense of innovation.

This hybrid model, where a creator operates an independent personal brand while maintaining a collaborative relationship with an agency, fills a long-standing gap between full agency dependence and complete graduation or reincarnation. If successful, it could pave the way for many others in the industry to follow.